BodyRock 08

The 9th annual BodyRock competition went down in civic square in wellington city. As usual a good amount of spectators showed under the blazing sun to watch Bboying at its rawest form of compitetion.

I just wana say thank you to Roger Wong for these amazing action shots.

Akomplice Featured In XPOZ Magazine

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DEAD STOCK

Hey People once agian the Subject is sneakers, the more I think about it, the more I see this is a good time for sneaker collecting. You learn how to hustle and avoid being hustled. In today’s game, you need business skills, otherwise make sure you come from rich parents or save lotsa money (cos you’ll need it!!!).

Even if you have enuff love to queue up overnight for your pair, there are many more that are willing to outwait you for the love of money. How many times have you heard, ‘I don’t really like the shoes, I just need to sell them to buy something I like…’? Why queue and buy something you didn’t like in the first place? Why didn’t you just buy what you wanted? Maybe it’s because the profit will get them what they want with change - who knows? And, quite frankly, who gives a shit.

So, if that sort of person isn’t a bona fide collector, who is? Well, I guess as the definition above states, a collector is one who gathers. But the differentiation is that one has a gathering of product he or she loves and utilizes, whereas the other has a collection of stock to sell (similar to the stockroom of a retail store). Now, that can’t really be called ‘collecting’, can it? Another thing that has changed is how one receives ‘props’. Now, everyone needs to feed his or her ego every now and then, and what better way than compliments on how you look or what you’re wearing. I know I got into sneakers cos I loved the look of them, and I loved it when people praised my sneakers. Today, the average sneaker freaker gets his big-ups over the internet on pickup posts and ‘what did you wear today?’ threads in the ever-growing sneaker forums.

Behind the formation of all this I see a long and bright road for sneakering. The average sneaker freaker today is much more educated in the background and history of whatever they are into. The internet makes this possible with its endless supply of information from the past, present and the future. Today’s sneaker freaker knows how to hustle, something that was only previously learnt for real on the streets. Best of all there ARE sneaker freakers today, even more than ever!!! And I think it’s a good sign, for it will mean that our hobby is not just a passing phase… As long as there are always two good eggs to a bad.

Anyway peace out people stay up and keep looking fresh..... pz

Peace

Elie

Brand Concept (SCIFEN)

Scifen is a concept based clothing company. Our concept is based on the derivation of our name, which comes from the combination of two words; SCIENCE and INFINITE. Science is defined as, "The state or fact of knowing; knowledge," and infinite is defined as "Endless."We feel that the sciences of life are infinite. There is so much in the world that we can't even begin to understand. Yet, there is a science to everything in our life. The more we learn about these sciences and the world around us, then the more we advance as people.Our survival depends on the strength of our minds. It's time to arm our minds, so do your homework. Scifen is the subject, life is the test.

THE SCIFEN ELEPHANT

Elephants are the largest living land animals in the world, and, like humans, have a highly organized social structure based on family and can live for more than 80 years.In 1979, the total elephant population was more than 1.3 million and today there are less than 500,000. This dramatic decrease in population is due to hunting for ivory and the destruction of land.The Scifen elephant is a metaphor for human society and directly reflects the consequences of todays social structure.